Our new logo is here!
The decision was surprisingly hard. We've both been through formal branding processes multiple times before for companies we've started and projects we've launched. But this time felt different.
We didn't want Exploring What Matters to feel corporate. We're not chasing revenue targets, positioning to discerning buyers, or building another LLC. This is something we’re creating for us and for anyone who wants to follow along on our journey.
At the same time, we wanted a logo that captured the heart of what we're doing.
One that honors the 15 years we've already shared and the exciting, unpredictable road ahead.
Something that feels authentically us.
Enter Lucie of Logology, our super talented designer based in France. From our first call, she truly listened—not just to what we said, but to the spirit behind it. She understood the heart of this project and shared our excitement. We knew we’d found the right person.
We couldn’t be happier with what she created for us.
The logo features our name, Exploring What Matters, with two arrows flowing side by side, joining in the middle, and moving upward together.
It mirrors our story.
As we talked about in our recent post, The Wind Up, we've grown up together over the past 15 years and shared formative life experiences that have shaped who we are as individuals and as life partners. Now, we're starting a new chapter.
The colors—blue and yellow—reflect the spirit of our journey.
Blue grounds us. Yellow stretches us.
It’s brighter than we’d usually choose, but it surprised us in the best way. It feels joyful and a little outside our comfort zone, just like this next chapter. For now, we're using yellow sparingly. But maybe we'll grow into it over time.
The logo captures everything we hoped for. Our path isn’t linear, but it has direction. We’re distinct, yet deeply connected.
We know where we’re headed first—but after that, it’s a constellation we can’t yet see. And we’re okay with that.
For now, we’re grateful to have artwork that brings us joy and reflects our journey so well. And we’re so glad you’re here with us as we’re exploring what matters.
